Young Entrepreneur Samatha Luter explains that she Sammi Cakes was born out of both necessity and demand. Sam says, after being retrenched she attended a short baking and cake design course and started baking for friends and family. The demand for her novelty cakes soon grew and continues to rise.
Sam adds that young entrepreneurs should identify their strengths and 'do what they love', they should also be resilient because the entrepreneurial route is a challenging one, but if one does what one loves the rewards are far greater than the risks.
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