In today’s job market, personal branding is the name of the game. Not only are companies spending time — and lots of money— managing and cultivating their brand profile but individuals are carving out niches for themselves as professional brands of their own.
Whether it’s one’s presence on the Web or one’s persona and look, all these elements make up key components to the brand that is you. If you haven’t started thinking of yourself as a brand, a great place to start is by doing a Google search of your own name to see what already exists and what needs to be tweaked. No matter how incognito you’d like to be, your personal information can be accessible with the click of a mouse, from those Facebook updates and photos to your resident location to your dating profiles.
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