EMBRACING
On 03 September 2025, Bush Radio met with CEO Eloise Greeves on her organisation, 'Embracing'. What are we embracing you might ask? well, according to Eloise we are embracing womenhood and girlhood, tackling the tough and cliche/ taboo conversations that we tend to shy away from and creating a safe space for women and girls.
Greeves stated that her organisation was founded on the bases of noticing a lack of focus on mental health in women. Having first hand experience and baring witness to turning a blind eye to mental health amongst women by witnessing depression and psychosis in her mom, often having it labelled as "emotional". "if you look at the recent cases like the jaden- lee Meeks murder. I've seen pictures of his mother online and when I look at her and think about her situation, she was suffering from depression and psychosis which possibly caused her to do what she did. we should figure out what led to her doing what she did, but instead we brand her as a murderer". Our communties have adopted the "not my business, not my problem" attitude. We have turned away from our humanity
For hundreds of years women have been taught to suck it up and move on. Words like "dont be dramatic" or "stop complaining" or even "as a woman you should..." are amongst the few that have been used over the years to cast out issues like mental health pertaining to women. This is why in this day and age we need to make a priority to talk about the tough conversations that we have generationally been taught to sweep under the rug. Emracing will be fousing on both women and girls in order to instill values of upliftment, confidence, respect, and most of all courage to speak up and addressd these issues head on.
Emracing will be having their launch day on October 25th 2025
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