Odwa Mbira also known as E.M.O.W, is an up and coming artist based in Cape Town, South Africa from the Township called KTC in Nyanga.
The
genre of music EMOW does is Hip-Hop, his music is motivational to whoever
listens to it. He also mentions the word “Activision” where he also states his
music is there for people to act towards their vision in life. Started doing
music since 2006 started with Kwaito music.
He always adds his traditional flavor into his music, just so that he doesn’t lose his identity. Ever since he started his music career, he got some very good responses from the community even though Nyanga is one of the dangerous Township in South Africa where he grew up and it hurts him seeing people dying but despite all those Challenges which is why he tries to motivate children to get out of that situation. Because “the more you speak positive things, it’s more likely to happen.”
The
Covid-19 Lockdown has affected him in a positive way. He used this time to find
himself by putting more effort on writing songs. That made him more confident
about his work and passionate, he doesn’t let anyone bring him down. Even if
somebody doesn’t like his songs there is always somebody that would listen and
appreciate his music. E.M.O.W is not a Signed Artist but work with other artist’s
in the Industry.
E.M.O.W’s
new EP (Extended Play) would be released soon, which goes by the title “In No
Mood to be a Slave” on the Show we Played his Latest Single called Idlozi
(Ancestor) (which will be released on the 15th October 2020 Thursday)
and Bush Radio 89.5fm is the first station to play his song on the show called
The Morning Cruise.
You
can find him on Facebook and Instagram @EMOWZA.
Presenter: Mkuseli Khusi Veto
Producers: Clayton Daniels & Renato Van Schalkwyk
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