Exploring the Future of Youth in the South African Entertainment Industry

 on Bush Radio 89.5 FM, we had the pleasure of hosting Salvin Bartlett, a veteran with over 42 years of experience in the entertainment industry. Salvin's journey, which began as an apprentice DJ at the tender age of five, has taken him from the vibrant club scene to the world of radio and now into education and consulting. His career is a testament to the ever-evolving nature of the industry, and today he shared invaluable insights on how young South Africans can navigate and thrive in this dynamic field.

Salvin’s extensive experience in radio is well known, having worked at all major commercial stations. Interestingly, his journey also brought him to Bush Radio in 1996, where he participated in the first radio broadcast at Cape Tech, now known as CPUT. Today, he runs his own company focused on consulting, development, and training for community and online radio stations.

 

When discussing the changing trends in the industry, Salvin highlighted how the world, especially the music industry, has embraced innovation. The rise of genres like Amapiano, which gained international acclaim during the COVID-19 pandemic, underscores the global impact of African music and culture. However, despite these advancements, Salvin pointed out a significant challenge—youth unemployment.

 

He emphasized the crucial role of formal education, which not only opens doors within South Africa but also provides opportunities abroad. Salvin shared his personal story of academic achievement through the Recognition of Prior Learning (RPL) program, despite facing early educational setbacks. His message was clear: while education is essential, there are multiple pathways to achieving it.

 

One of Salvin's most exciting current projects is the Live Music Lab, a program designed not just for musicians but for those interested in various facets of the music industry, including artist and event management. Running from September 16 to October 11, this program offers a golden opportunity for young people aged 18 to 25. With just a few days left until the September 6 application deadline, Salvin encouraged potential applicants to seize the moment.

 

This program is more than just an educational experience; it’s a chance to connect with industry heavyweights and open doors to exciting opportunities, such as job shadowing at WOMAD, one of South Africa's largest music festivals. The selection process is rigorous, requiring applicants to submit a two-minute video and a 350-word motivational statement. However, for those who make the cut, the rewards are significant.

 

Salvin also emphasized the importance of networking in any industry, particularly in entertainment. He shared stories of how past participants in workshops and courses have successfully advanced their careers through the connections they made. For young people, especially women—who are strongly encouraged to apply—the Live Music Lab offers a unique opportunity to gain experience, build a professional network, and potentially launch a successful career in the music industry.

 

As we concluded the interview, it was clear that Salvin's passion for educating and empowering the next generation remains as strong as ever. The Live Music Lab is just the beginning, with plans for more comprehensive and accredited courses in the future. So, if you are a young South African with a passion for music or any aspect of the entertainment industry, this is your chance to step into the spotlight. Don’t miss out on being part of something truly transformative.

 

Presenter/Producer:

Written by:

Mkuseli “Khusi” Veto