Hubo
Studio Puts South Africa on the Global Architecture Map
South Africa has yet another reason
to celebrate. Johannesburg-based Hubo
Studio has been named a global finalist in the prestigious
Architizer A+ Awards often referred to as the “Oscars of Architecture.” The
studio is not only representing the country on the world stage, but also
redefining how educational spaces are designed.
In a recent interview on Bush
Radio’s The Morning Cruise, founder Asher Marcus described the
recognition as “unbelievable and surreal.” Hubo Studio has been shortlisted
among the top five small firms globally, standing out among thousands of
entries.
This achievement builds on their
growing international reputation, following a win at the World Architecture
Festival in Miami often dubbed the “World Cup of Architecture.”
For Hubo Studio, this recognition is
about more than awards. It’s about showcasing South Africa’s creativity,
innovation, and potential in shaping global design conversations.
Hubo Studio’s success lies in its
fresh, human-centered approach to architecture. The team is:
- Young, passionate, and mission-driven
- Focused on transforming education through design
- Collaborative even working directly with children
One of their most distinctive
practices is co-designing with learners, ensuring that the spaces they
create are shaped by the very people who use them.
Their philosophy is simple: design
should serve people especially children in meaningful, empowering ways.
At the heart of Hubo Studio’s
recognition is the Red Hill Early Learning Centre, a flagship project
that has been ranked among the top five educational spaces in the world.
Unlike traditional schools, Red Hill
breaks away from rigid classroom structures. Instead, it introduces a “mini-city”
concept, where:
- Learning happens through exploration and curiosity
- Spaces are open, flexible, and interactive
- Children can move, collaborate, and discover freely
This innovative environment
challenges the outdated idea of keeping learners confined to desks and
corridors. Instead, it creates a dynamic ecosystem where education becomes an
experience rather than a routine.
As Markers explained, poorly
designed spaces with limited light, bad acoustics, and restricted movement can
leave children feeling frustrated and disengaged. In contrast, well-designed
environments:
- Promote calmness and focus
- Encourage creativity and collaboration
- Support emotional and cognitive development
At its core, Hubo Studio is not just
an architecture firm it is a multi-disciplinary
team that includes educators and designers working together to reimagine
education.
Their mission is to:
- Push schools beyond traditional limits
- Unlock new ways of teaching and learning
- Prepare children for an unpredictable future
By designing adaptable, inspiring
environments, they aim to nurture lifelong learners who are confident in
navigating the unknown.
Hubo Studio is currently in the
running for the Popular Choice Award, and public votes play a crucial
role.
- Click on the Architizer Awards links on the website
- Vote in all three categories
- Sign in (required)
- Vote every 24 hours until 15 May 2026
If Hubo Studio wins in June, it
could be a game-changer not just for the firm, but for education and design
in South Africa. It would strengthen their influence in shaping future
school environments and open doors for broader collaboration with both public
and private sectors.
Hubo Studio’s journey is a powerful
reminder that African innovation belongs on the global stage. Through
bold ideas and purpose-driven design, they are not only building spaces they
are shaping the future of learning.
And as South Africans, this is a
moment to rally behind one of our own and help them bring the award home.
Written by Esethu Thetha
Presenter: Dane Van Rhyn









