How the Centre for Early Childhood Development Supports South Africa’s Youngest, Leading Up to the Two Oceans Marathon

We had the pleasure of speaking with Bridget Ketsz and Shenalva Joseph from the Center for Early Childhood Development (ECD). The conversation was insightful, shedding light on the pivotal role early childhood development plays in shaping the future of South Africa. Here's a recap of our inspiring discussion.

The Center for ECD, founded over 30 years ago, is on a mission to prioriteiten young children in South Africa. Their focus is on supporting early childhood education through a range of programs. Bridget, the Operations Manager, explained that one of their core initiatives is to provide training and resources to ECD centers. These centers often begin as small entrepreneurial ventures, started by passionate individuals who aim to provide early care and education. The Center helps these businesses thrive by offering teacher training, equipment, and even infrastructure upgrades. They also support the management of these centers to ensure sustainability.

Beyond their practical support, the Center for ECD is a fierce advocate for social justice and policy change, aiming to reduce red tape and push for government investment in early childhood education. The lack of political will is a major challenge, as only a small percentage of children currently have access to formal ECD services.

Chenalva, the Program Manager, introduced another significant project: the Family Outreach Program. Focused in vulnerable communities like Philippi and Ocean View, this program provides parents and caregivers with the tools to support their children's development at home. It also offers home visits, parenting workshops, and even psychosocial support.

The Center’s work extends beyond just education. They also celebrate childhood through initiatives like the Cape Town Museum of Childhood, Africa's first museum dedicated to exploring and uplifting young children. Located in Rondebosch, the museum is free to visit, making it an accessible resource for families.

One of the most exciting initiatives is the Center’s participation in the 2025 Two Oceans Marathon. This fundraising effort has become a key part of their mission, with over 40 charity runners, including public figures like musician Jimmy Nevis and politician Natalie Maimane, supporting the cause. The funds raised will help provide vital services like teacher training, equipment for preschools, and other essential resources to support young children and their education.

As Bridget pointed out, investing in early childhood development is crucial for South Africa’s future. Research shows that 90% of a child’s brain develops by age five, making this phase of life a critical window for learning and growth. Unfortunately, millions of children still lack access to quality ECD services. By raising awareness and funds, the Center is working to ensure that all children have the best possible start in life.

So, how can you get involved? Beyond donating, there are numerous ways to support the Center’s work. You can participate in events like the Two Oceans Marathon, visit the Cape Town Museum of Childhood, or simply spread the word about the importance of early childhood development. For more information on how you can make a difference, visit the Center’s website and explore their ongoing projects.

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We were inspired by the incredible work Bridget, Shenalva, and the team at the Center for ECD are doing to change the lives of young children across South Africa. Their commitment to empowering both children and caregivers is a reminder that we all have a role to play in shaping a brighter future.

Written by Camille De Vos
Presenters: Khusi & Camille