South Africa’s biggest music celebration is officially heading back home as the 32nd South African Music Awards (SAMAs) prepares to return to the North West Province this August.
On a recent episode of Morning Cruise on Bush Radio 89.5 FM, listeners were treated to an exciting and insightful conversation with Unathi Gwija from the SAMAs team, who shared details about what promises to be a historic homecoming edition of the awards.
The highly anticipated SAMAs 32 will take place on 15 August 2026 in the North West Province, famously known as the platinum province. According to Unathi, this return carries deep significance because of the long-standing relationship between the SAMAs and Sun City, which previously hosted many memorable editions of the awards during the late 1990s and early 2000s.
Reflecting on the history of the awards, Unathi explained how the SAMAs became closely associated with prestige, celebration, tourism, and the growth of South African music culture.
“The SAMAs at Sun City brings excitement, prestige, tourism, and a celebration of South African music culture,” she shared during the interview.
This year’s edition promises to blend nostalgia with a fresh new era of South African music. Audiences can expect the celebration of multiple genres including Amapiano, Hip Hop, Maskandi, Afro Pop, Rock, and more, showcasing just how diverse and powerful the local music industry has become.
The interview also highlighted unforgettable moments from previous SAMAs editions, including legendary performances by the late HHP, TKZee, Mango Groove, and iconic appearances by Cassper Nyovest. These performances helped shape the cultural legacy of the awards and cemented the North West Province as an important home for South African entertainment.
Preparations for the awards are already well underway, with organisers working closely with strategic partners and stakeholders to ensure a world-class experience. While many surprises are still under wraps, Unathi hinted at exciting performances, special hosts, and major announcements that will unfold in the weeks leading up to the event.
Listeners can also look forward to nominee announcements, media build-up events, and exciting social media reveals as the countdown to SAMAs 32 continues.
Beyond the glamour and entertainment, Unathi emphasised the important role the SAMAs play in uplifting local artists and creating opportunities within the music industry. She explained that the awards serve as an ecosystem where both established and emerging artists can find recognition, inspiration, and a sense of belonging.
The conversation celebrated how South African music continues to evolve across cultures, languages, and genres while giving artists from all backgrounds the freedom to express themselves creatively.
As the interview wrapped up, Unathi encouraged listeners to stay updated by following the SAMAs across social media platforms including Instagram, TikTok, Facebook, and their official website.
The return of the SAMAs to the North West Province is already creating excitement across the country, and if the conversation on Morning Cruise is anything to go by, audiences are in for a spectacular celebration of South African music, culture, and creativity.
Be sure to catch more inspiring entertainment updates and exclusive interviews on Morning Cruise only on Bush Radio 89.5 FM — The Mother of Community Radio in Africa.
Presenter: Dane Vyn Ryhn
Producer: Esethu Thetha
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