Monday, June 09, 2025

Reading for Independence: The Story Behind the Guide Dogs Association’s Bookshop

 

Turning Pages, Changing Lives: How the South African Guide Dogs Association’s Monthly Bookshop Empowers the Visually Impaired





On Bush Radio 89.5 FM, listeners recently got a behind the scenes look at a unique fundraising initiative making a real impact in Cape Town: the monthly pop-up bookshop organized by the South African Guide Dogs Association for the Blind. We spoke with Tony, who shared the story and vision behind this heartwarming project.



A Bookshop with a Purpose

The monthly bookshop, held every first Saturday at the Guide Dogs Association’s Claremont offices, is more than just a haven for book lovers it’s a vital fundraising engine for the organization. As Tony explains, “We are a non-profit organization, so this is a fundraising initiative to help us… All the funds we raise go directly to supporting our guide dog training.” The shop relies on donations of pre-loved books from the community, turning the joy of reading into tangible support for people living with visual impairments1.

How Book Sales Transform Lives

Training a guide dog is a significant investment over R100,000 per dog. The funds raised from the bookshop help cover these costs, making it possible for the Association to provide guide dogs, service dogs, and autism support dogs to those who need them most. “We empower people who are visually impaired, people with disabilities, and also children on the autism spectrum,” Tony says. The dogs are trained not only to guide but also to assist with daily tasks, provide balance, and act as anchors for children with autism, helping them feel safe and supported




Beyond Dogs: Supporting Mobility and Independence

Not everyone can have a guide dog, so the Association also invests in mobility training and equipment like the iconic white cane. Funds help train mobility practitioners who work directly in communities, teaching people how to navigate their environments safely and confidently. “We also provide other tools for people that are blind… just to help them with everyday mobility,” Tony adds.

Fostering a Love of Reading in the Next Generation

A special focus of the bookshop is on children’s books for ages 2 to 14. The Association encourages donations of children’s books, which are always in high demand. “We always encourage our future generation to help us on our mission,” Tony notes, highlighting campaigns like Shades Day, which gets schools involved in fundraising and awareness, teaching children the value of giving back.

Stories of Impact

Every book purchased and every rand raised makes a difference. Tony shares that recipients of guide dogs pay only a minimal admin fee just R305 while the true cost is covered by fundraising. This support enables visually impaired individuals to gain independence, confidence, and a sense of belonging in their communities. “The dog has eyes… they help you to feel more confident, especially when you are walking somewhere. The dog is not going to walk into something. There’s a lot of training going in, not only to the dog, but also to the recipient to help them work together,” Tony explains.






How You Can Help

There are many ways to support the South African Guide Dogs Association:

  • - Donate pre-loved books, especially children’s books, at 89 Bovid Year Road, Claremont.

  • - Contribute financially to the cost of guide dogs, service dogs, or white canes.

  • - Participate in campaigns like Shades Day and the Best Friend Campaign.

  • - Volunteer your time to help sort books or assist at events.

  • - Sponsor a dog, a letter, or leave a legacy gift.

For more information, visit their website or call the Association directly. “We always need our volunteers to help, especially working through the books that we’re getting,” Tony says. “Thank you so much to all our supporters… for helping us increase the lives of many blind and visually impaired people in the Western Cape and South Africa.


By supporting this monthly bookshop, you’re not just buying a book you’re helping someone step confidently into a brighter, more independent future.


Writing by Laure 

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